By Julia McCoy published March 7, 2022

Google’s Featured Snippets: How To Get Your Content To Appear

How do you create content that has a high chance of ranking in featured snippets? While many assume they are the territory of SEO masters or million-dollar marketing budgets, that isn’t true. You just need this know-how. Continue reading

By Aleh Barysevich published January 31, 2022

21 YouTube SEO Tools to Boost Your Video Rankings

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way. Continue reading

By Ann Gynn published January 19, 2022

LinkedIn Newsletters: Do They get Results for Brands?

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned. Continue reading

By Kevin George published January 18, 2022

3 Email Design Trends for Content Marketers To Use in 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let’s check out three design trends that will rule this year. Continue reading

By Ann Smarty published January 10, 2022

Is There Such a Thing as the Best Word Count for SEO?

Does word count matter? It doesn’t really. But content quality certainly does. Here are five ways to improve the quality, from structure to fresh sources, and more that will make your content more attractive to search engines and users. Continue reading

By Mike Murray published January 5, 2022

How To Find SEO and Keyword Ranking Success on Google in 2022

With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022. Continue reading

By Jim Yu published December 6, 2021

7 Insights To Improve Your Content Marketing SEO in 2022

Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022. Continue reading

By Holly Pels published December 2, 2021

How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas)

Before you hit the record button again, think about doing more with each podcast episode. The name of this show is amplification. Here’s how to get started. Continue reading

By Ann Gynn published November 16, 2021

Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read

Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers. Continue reading

By Manick Bhan published November 15, 2021

Organic Search Rankings: How to Boost Your CTR

Yes, rankings matter in search. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL