By Ann Gynn published March 14, 2022

6 Content Helpers That Encourage People To Read, Watch, or Listen

You work hard on content – but your audience shouldn’t. Try these tools, tips, and tactics to make your content experience so pleasant that audiences stay with you longer and get more from each visit. Continue reading

By Jonathan Crossfield published March 9, 2022

How To Take Your Content Idea From Generic to Original

So many marketers compete to attract the same audience within the same topic while drawing upon the same information or facts. How do you avoid that? Always start with two. Continue reading

By Robert Rose published March 4, 2022

How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]

Is it possible to include product details in stories without boring or alienating your audience? Robert Rose says yes, but you’ll need some imagination (and, possibly, a bathing suit). Dive in for advice on how to start. Continue reading

By Ann Gynn published March 3, 2022

How’d You Make That Flipping Awesome Content for Northwell Health

Can a content marketing program grow despite a shrinking budget? The Well by Northwell Health proves it’s possible. Get an inside look at the data-driven strategy that fueled its success. Continue reading

By Ann Gynn published February 3, 2022

Steer Clear of Overused Stock Photos With These Planning Tips and Resources

Sourcing and organizing images take time, and it’s tempting to rely on popular stock photography sites. But with a bit of planning, you can build your own image library – and find less stereotypical options when you do need a stock image. Continue reading

By Robert Rose published January 28, 2022

How Planning To Fail Can Succeed [Rose-Colored Glasses]

A recent conversation in a social media marketing group got Robert Rose thinking: Does it ever make sense to put out content with the explicit goal of failing? Continue reading

By Ann Gynn published January 27, 2022

17 Books Perfect for Content Marketers (That Aren’t About Content or Marketing)

You won’t find marketing tips or content creation advice in the books on this list. But you will find a wealth of ideas to sharpen your thinking, master the art of persuasion, understand the science of organizing your work, and more. Continue reading

By Buddy Scalera published January 25, 2022

Need a Creativity Boost? Spend Some Time With The Creative Show

Go behind the scenes with one of the hosts of CMI’s The Creative Show. As it readies for season two’s debut this week, revisit the first 10 episodes with content takeaways, fun facts, and more. Continue reading

By Jodi Harris published January 20, 2022

How To Write an Inspiring Content Marketing Mission Statement [Examples]

Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out. Continue reading

By Ann Gynn published January 19, 2022

LinkedIn Newsletters: Do They get Results for Brands?

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned. Continue reading

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