By Robert Rose published August 18, 2017

The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading

By Mike Murray published June 25, 2017

101+ Key Performance Indicators – Pick the Best KPI Options

If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work. Continue reading

By Sujan Patel published April 19, 2017

4 Brand Awareness Metrics to Track the Impact of Content Marketing

If you want to measure the impact of your content marketing on brand awareness, first think about the type of content. Next, think about the most helpful metrics and tools – start with these four measurement areas Continue reading

By Dave Anthony published November 1, 2014

Analytics and Measurement

Learn which content marketing metrics to track, how to analyze performance data, and effective ways to turn your audience insights into increased marketing ROI.

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