Author: Eric Walter

Eric Walter is the Product Manager at Contrend, an AI/ML driven content marketing platform that analyzes engagement, predicts trends, and simplifies production. A journalist by background, he has worked at the intersection of tech, industry, and content for more than 20 years. In the process, he’s helped launch a MAS-regulated fintech platform dedicated to democratizing access to tech unicorns, hedge funds, and similar investments; overseen the international marketing and PR launch of a major Asian cryptocurrency exchange into global markets; and helped an international retail forex broker expand into Asia. Eric loves friendly dogs and exploring new cultures.

By ericwalter published February 28, 2022

How to Make Your Content Marketing and SEO Strategies Work Together

You already recognize the value of using content to attract new prospects and retain loyal customers. And, like most of us, you’ve probably built your content strategy on the guiding principles of search engine optimization (SEO).

But, in today’s hyper-competitive content marketing environment, perfecting your content purely from an SEO standpoint is no longer enough to reach your target audience and generate valuable leads. If you want to keep attention on your brand, it’s essential to reevaluate your content strategy to deliver value that goes beyond keywords and social media snippets.

In this article, you’ll learn why savvy marketers need to avoid focusing solely on SEO. You’ll also discover ways to kickstart your content marketing strategy so it caters to your customers’ true content preferences.

Keep reading to learn how to develop a data-driven content strategy that will keep you ahead of your competition.Continue Reading