Does your content strategy use the “luck” of the green?
If you publish evergreen content, it does.
Evergreen content feels like a lucky strike – reaching a person at the exact moment they need it. Devoting some percentage of the content you produce to evergreen topics helps you get the most from your content marketing investment. It also can generate growth in subscribers, followers, or customers by serving go-to help and guidance website visitors want.
Think of including evergreen content in your strategy as seeding a forest of opportunities for your brand’s content marketing.Continue Reading
You can’t throw a rock these days and not hit a media site capitalizing on some primer on defining Web 3.0 (or Web3), NFTs, metaverses, and what it all means to marketers.
